When it comes to niche marketing, finding the ideal niche is crucial because it will save you a lot of frustration. You need to get your niche right from the onset, if you must succeed.

Your ideal niche should be…

* Something you already know a fair bit about

* Something you’re interested in

* Something other people are interested in (obviously)

* Something people are prepared to spend money on

Unless I know you and your preferences well enough, I can’t choose a niche for you.  What I can do is point you in the right direction, though.

Let’s look at those points in a bit more detail.

Your niche should be something you already know a fair bit about, or you interested to research or learn. You’ll need to position yourself as an expert if you want to be the person people turn to. You’ll need to write about the subject with confidence, and know the answers to questions people will ask.

That’s why it should be something you’re interested in – if it’s not, then everything to do with it becomes a chore.  Ideally, you should choose a niche around your experience (good or bad), hobby, your work, or what you perceive to be your calling in life.

Obviously, this niche/topic should also be something other people are interested in too, and (as you’re in this to make a profit) it should be something they’re prepared to spend money on – either on your products (digital or physical) or services, on other people’s products which you can sell as an affiliate, or via advertising.

Choose carefully, because you’re going to be spending a lot of time with this!

Pitfalls To avoid In Niche Marketing.

With the little we have just written above, you may be tempted to dive right in and start a niche. But there are a few more direction you should bear in mind, otherwise you may stumble into the biggest and most common pitfalls that beset niche marketing.

Pitfall number one relates to hobby niches.  Just because you find a particular hobby interesting doesn’t mean enough people will pay you sufficient money to build a business around it.

This is particularly true when it comes to hobbies like stamp collecting. You might find this interesting, but that niche could be unpopular with only a few thousand people on the entire planet willing to spend money on it. That will most likely be against your blogging success as it may not cover your site running costs, let alone make you a living.  If you’re going to choose a hobby as niche, make sure it’s a popular one!

The second pitfall relates to business niches.  Business niches can be more lucrative than hobby niches because, by and large, businesses have more money to spend than individuals.  Oftentimes, it may be very rewarding when you write on (say) employee training.  The downside to this is others will be chasing this big money too, and there may be too many big players with large budgets at their disposal for you to get find your feet.

The third pitfall relates to info niches.  For many people, the Internet is their destination of choice when they want to know something.  The only trouble is: There may be so much free information around. You’ll have to come up with something unique over and over again if you want your info to earn money for you.  Even when you do, sooner or later, this information will get into the public domain and effectively be unable to worth people spending to get it.

Be sure to bear this in mind and avoid these pitfalls if you want to be successful in your niche.

Evergreen Niche Marketing May Be What You Need

If you’re really and truly stuck for a niche idea, you can’t go wrong with an “evergreen” niche.

What do I mean by an evergreen niche?

I’m talking about things like: Weight loss, fitness, Internet marketing, dog training, quit smoking, get your ex back and so on.

These are niches that have held their grounds through the years, and still earning money for many.

That’s the great thing about evergreen niches: They’re always in demand.  There will always be people who want to lose weight. Businesses and individuals are always looking for the latest Internet marketing hack. Every time somebody gets a new puppy, they’ll be looking for training methods. People will always fall for the marketing tricks of big tobacco companies or submit to peer pressure, and then once they’re hooked, look for ways to quit. I could go on, but you get the picture. 

It’s not too difficult to service this market, either.  Although there is usually, a certain phase of ‘no need’ to an evergreen niche. This because – once you’ve quit smoking – you don’t need to learn how to quit anymore.

However, there will always be new smokers, who want to quit. They will come looking for the same information, and you can sell the same stuff to them as you did to your last customers.  So, while some of these evergreen niches doesn’t generate as much repeat business, new customers keep coming on stream. This more than makes up for the ones that have been served.

The only downside to an evergreen niche is that a lot of folk have been marketing to them for a long time, and it’s sometimes hard to break into broad categories.  However, it’s not difficult to come up with a new twist to an old idea.  For example: Instead of targeting the general weight loss niche, try targeting “weight loss for seniors with diabetes”.  Instead of general dog training, try “dog training for German Shepherd” and so on.

Once you’ve come up with something that sells to an evergreen niche (and a way to sell it that works), all you have to do is rinse and repeat.