Author: hillbeam

Prove You are the Expert

In this step we need to address a question in your reader’s mind. Why you? Why are you or your organization qualified to solve my problem? You need to establish why the solution you have is credible. There are a number of ways...

Read More

Write a How-To Headline

In this step, we’ll write the headline that will appear at the top of your long form sales letter. The headline is the first thing that will be read and is, therefore, the most critical piece of copy on the page. That said,...

Read More
  • 1
  • 2